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    Ludovico Magnocavallo
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Corporate Blogging seems easy, but...

28 aprile 2005

9 commenti

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Back from LesBlogs, I finally decided to write to the top manager in charge of my organizational unit to try and sell him on the corporate blog thing. It turns out he knows a bit about blogging (one of the things that made me write to him is his tech-savyness), and he asked me to put down a brief on possible internal uses of blogging and discuss it with him. Which would be a good thing if we were a tech company, possibly located in a more technologically inclined country, instead of a huge old-economy institution in Italy.

Blogging requires a change of mindset from the usual corporate apathetic routine, and pays off in proportion to the efforts that go into it. We will see, for now I am writing my brief and collecting resources on Internal Corporate Blogging, most of which come from Ross Mayfield, which seen from a distance a few days ago in Paris seemed to be one of the brightest of the a-listers.

9 commenti

  • Mike
    28 aprile 2005 #

    It seems easy… but I’m not sure when corporate blogging would be as popular as personal.

  • ludo
    28 aprile 2005 #

    Yes, one of the key issues we will have to face if we ever start internal blogs, is how to convince users to use them instead of the usual email attachment/office files thing. Without a solid user base they’re usuless, and as long as they’re useless users will stay away from them. In other words, you internal blogosphere has to reach a critical mass since day one.

    You don’t have this same problem with personal blogs ofc, as we have seen the blogosphere has grown organically at a surprising speed.

  • Ross Mayfield
    28 aprile 2005 #

    Let me know if I can help, I am not that far away.

  • ludo
    28 aprile 2005 #

    Ross thank you for your offer. An email will be on the way tonight or tomorrow.

  • Constantin Basturea
    29 aprile 2005 #

    There is a page with resources on internal blogging at the NewPR Wiki. Hope this helps.

  • ludo
    29 aprile 2005 #

    Constantin, I saw your wiki mentioned today on NevOn and had a look, lots of interesting links even though a few have expired.

  • Constantin Basturea
    1 maggio 2005 #

    I would greatly appreciate if you could tell me on what page you found the expire links, so I can remove them. Anyway, if you need an article and the link has expired, please drop me a line (cbasturea at gmail.com)–maybe I have a copy I can send you.

  • ludo
    2 maggio 2005 #

    Constantin, the page is BusinessBlogging, I had a look at it again this morning and could not find the expired link (it may have been Workplace blogging which is now inactive), but one or two of the others require registration.

  • 05 Reading Clay Shirky's A Group Is Its Own Worst Enemy this morning for my proposal (BTW Ross, sorry for being late in replying to your [...]